You know it’s important to get the word out about everything your spa has to offer, but with so many spa marketing ideas out there, it can be hard to decide where to start. If you’re still considering your options, there are a few ideas that should be at the top of your list.
Search Engine Optimization
You could have the most enticing website on earth, but if it isn’t optimized to perform well in search engines such as Google and Yahoo, your would-be visitors may never see it. Your site’s design and written content are what help it pop up at the top of the search results page when local spa-goers search for information.
Choosing the right key phrases is a big part of the battle. To attract your ideal clients and beat out your competition, you’ll want to focus your website pages on the precise phrases your target market uses to search. General terms like “spa,” “massage,” and “hydrotherapy” are too vague. Instead, focus on specific terms, such as “traditional health spa” or “hot stone massage for back pain.”
With the help of keyword research software, a marketing professional can zero in on phrases that are popular among your target market, but that aren’t overrun with competition.
Also known as PPC advertising, this advertising method lets you bid on search terms. The highest bidders have their ads displayed in the most eye-catching positions on the search results pages.
For the best results, it’s essential to keep a tight focus on key phrases you know convert well for your business. You’ll also need to make sure your ad directs visitors to a page designed to encourage an action, such as signing up for a newsletter.
A finely tuned PPC ad campaign can bring dozens of your ideal clients to your site very quickly. This makes it one of the most valuable spa marketing ideas available to very specialized spas. If you don’t know what you’re doing, though, you can blow your entire ad budget in just a few days without gaining a single new client.
Youtube has grown into one of the biggest search engines around, making video marketing indispensable for reaching your target market online. Videos bring your spa to life for your prospective clients, giving them a taste of the experience they can expect when they come in.
Through video, you can conduct guided tours of your amenities, introduce your staff, and demonstrate the services your spa provides. This wins trust in a way text just can’t. As with any other marketing method, though, you need a clear strategy if you expect to profit. You’ll need to know what kind of spa- and health-related questions your clients are asking, so you can answer them with well-edited videos.
Approached correctly, these three spa marketing ideas are enough to bring in a steady stream of clients who are looking for exactly what your spa has to offer.